1
2
3
4
5
6
7
8
¡S@lud! Cerveza is a beer brand developed by Seattle-based marketing agency Cre@te.
As project manager and lead designer, I sought to create a brand that could appeal to both older beer enthusiasts and more discerning Gen-Z drinkers. My team and I conceived ¡S@lud! to be an IPA inspired by Mexican cervezas with a modern twist, with an emphasis on bold citrusy flavors, bridging the gap between customary brewing and present-day tastes. As an added touch we chose to add a wax seal on the neck of the bottle to symbolize tradition and quality.
I designed the labels for the can, bottle and packaging, as well as produced the product renderings below. Labels designed in Adobe Illustrator, product images rendered in Blender.
All images © Cre@te LLP.
¡S@lud! Citrus Lime at the bar
¡S@lud! Orange Spice at the beach
¡S@lud! 12oz cans promo shot
¡S@lud! 12-pack cases
¡S@lud! and tacos
¡S@lud! Orange Spice at the bar
¡S@lud! Citrus Lime at a soccer match