About Me
I am a digital artist, animator, graphic designer and project manager living in Chicago, IL. As an artist I have over a decade of experience in game design and development, as well as over 7 years experience in creative marketing. I serve as Chief Creative Officer for Seattle-based marketing agency Cre@te (f.k.a. Love Apps).
What do I do? I build and render high-quality visuals in 3D software. I conceive eye-catching ad and marketing campaigns that attract sales. I design intuitive user interfaces for games and apps. I produce smooth 2D and 3D animations for entertainment media. I create logos, brand identities and marketing materials for businesses of all sizes.
However, I am about more than just making pretty pictures. I conceive and design interactive experiences from the ground up. I help businesses shape the look and feel of their brands and products. I solve usability issues to provide the best possible user experiences for customers. I write documents and page flows to clearly communicate my designs and processes.
My work has been featured in advertisements and marketing media for multiple Fortune 500 beverage companies and major league sports teams, as well as digital games published by Electronic Arts, Disney, and numerous indie developers.
Simply put, creating is my passion, and engaging others with my work is what drives that passion.
My Journey
Drawing has been a passion of mine since early childhood, and I am fortunate today to be continuing that passion as a professional. My inspiration comes from a wide range of sources, including sci-fi and fantasy fiction, as well as gaming and world history.
I started my career as a production artist for mobile games just as the first generation of touchscreen smartphones came into the market. In that world I developed my skills in team-oriented collaboration and thrived under an Agile-based environment. I would eventually transition from game development to creative marketing and join the Cre@te agency, where I found new opportunities to apply my art and management skills towards advertising in the beverage industry. As Cre@te’s clientele expanded, so did my role, eventually being named the company’s Chief Creative Officer.
Inspired Design
For any product, brand or message to succeed, it needs to look good and feel right to its intended audience. Even the best ideas can struggle to get off the ground with poor presentation. That is why it is crucial to understand both the target consumer and the competing market. That's where I come in.
In my current role, I help businesses develop effective market-proven solutions for their brands, applying years of practice and knowledge to design the most engaging experiences for today's consumers. I begin every project with extensive user and market research, information which is translated into wireframes, flows and prototypes. From early concept to final design, I frequently test my designs and iterate as needed, always striving for pixel-perfect balance and clear communication.